Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market Style:Paperback / softback From Chern-Simons theory to topological

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Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market Style:Paperback / softback From Chern-Simons theory to topologicalThe text integrates public relations, marketing communication, and advertising concepts into sport communication, providing a comprehensive guide to constructing strategic communication campaigns. It broadens the scope of public relations to include marketing and advertising considerations, offering a practical approach to creating effective communication efforts in the sports arena. \n Format: Paperback softback \n Length: 172 pages \n Publication